BACK TO DESIGN
Boosting Brand Engagement Through Social Media
Elizabeth Omoniyi
21 Mar 2024
My role
Social Media Content Designer
Keep brand messaging consistent.
Engage with the audience and respond to comments.
Collaborate on content strategies and manage the posting schedule.
Industry: Mobile Gaming
Overview
Genius Inc. specializes in creating otome and bishoujo visual novels. They needed a social media manger and content designer to elevate their social media presence and engage their audience. After collaborating with me, Genius Inc. saw a significant boost in audience interaction and brand visibility.
The Client
Genius Inc. is a mobile gaming company known for its captivating otome and bishoujo visual novels. They release about six new titles each month and have built a strong fanbase in the visual novel community. Their commitment to quality and creativity makes them a standout in the industry.
The Challenge
Before my involvement, Genius Inc. struggled with maintaining a consistent brand voice and engaging their audience across multiple social media platforms. They needed a fresh approach to their content design to better connect with their community and showcase their unique offerings.
What Led to Our Collaboration
Genius Inc. found me through my portfolio and social media channels, where my previous work demonstrated a clear understanding of brand storytelling and engagement strategies. My ability to create visually appealing and relevant content was a key factor in their decision to work with me.
The Solution
As their social media manger and content designer, I focused on developing a cohesive visual identity and content strategy tailored to their target audience. I conducted a thorough analysis of their current content, identifying areas for improvement, and began designing engaging graphics and posts that aligned with their brand.
Results!
After implementing my content design strategies, Genius Inc. experienced remarkable growth:
Instagram followers increased by 73.21%
Facebook followers saw a growth rate of 61.25%
Their posts became more visually appealing and consistent, leading to improved brand recognition. User-generated content campaigns also thrived, fostering a strong sense of community among fans.
Key Takeaways
A strong visual identity is essential for social media success.
Engaging content design boosts audience interaction.
Consistency in branding fosters brand loyalty.
User-generated content enhances community engagement.
Conclusion
I learned that effective social media content is about more than just visuals, it’s about creating meaningful connections with your audience. The success of Genius Inc. demonstrates how a strategic approach to content design can lead to remarkable growth and engagement.